Competitive Advantage Case Study Example | Topics and Well Written Essays - 1250 words

Competitive Advantage - Case Study Example A closer analysis of the case study of Whole Foods shows that it has adopted a differentiation strategy. According to Harasta & Hoffman (2010), differentiation is a business strategy that seeks to build competitive advantage with its product or service by having it different from the other alternative products. This entails that other competitors may find it difficult to offer the market offering. This is the strategy that has been adopted by Whole Foods explained below. The company has differentiated itself from the other competitors by focussing on quality as excellence and innovation that allows them to charge a premium price for premium products. For instance, health conscious people have begun to realise the importance of consuming organic and natural foods and these are mostly found at Whole Foods Market stores. Whole Foods is the world’s leading retailer of natural and organic foods and has 289 stores, 273 stores in 38 states in the US and 6 stores in Canada and 5 stores in UK (Harasta & Hoffman, 2010). All these stores have sustained a competitive advantage by virtue of being unique. Other retail outlets do not specifically focus on strictly organic and natural products like Whole Foods and this is the reason why it has managed to sustain its competitiveness. Essentially, differentiation strategy requires businesses to have sustainable advantages that enable them to provide the customers with something uniquely valuable to them (Harasta & Hoffman, 2010). In case of Whole Foods, this strategy is justifiable because the products it offers are perceived to be of high value by the buyers and this is the reason why they continue to buy them even though they have premium prices. In most cases, buyers purchase products that are believed to be of great value to them. It can also be seen that differentiated products in the market are unique and they can be hardly imitated by other

Summarizing an Article Essay Example | Topics and Well Written Essays - 1000 words

Summarizing an Article - Essay Example Three different research questions were taken into consideration. In the first hypothesis, the authors made an assumption that the acceptance from partner was due to different reasons and had an association with some elements either positive or negative; Either the fact relates positively with the effectiveness of the participants weight management communication or secondly the participant’s satisfaction is positively associated with their conversations regarding weight management. In another assumption a negative association was predicted with the participant’s conflict regarding weight management. While the second last and last assumption had a positive relationship with the participant’s healthy eating habits and their amount of exercise (Dailey, Romo and Thompson). In the second hypothesis the challenge from partner was considered (1) to have a positive relationship with the effectiveness of participant’s weight management communication, (2) to be posi tively associated with participant’s satisfactions regarding conversations on weight management, (3) to have a negative relationship with participant’s conflict regarding management of weight, (4) to be positively associated with healthy eating habits of participants, and (5) to have a positive association with the amount of exercise participants perform (Dailey, Romo and Thompson). ... agement conflict, (4) healthy eating habits, and (5) duration of exercise in a way that it should illustrate the relationship between one element and its results which will rise with raised levels of second element (Dailey, Romo and Thompson). All the three hypothesis assumed three different questions however, all three were aligned with each other. B- Methodology / Approach / Sampling: For this research methodology the researchers have adopted the quantitative method. The researchers have selected a normative sample of 200 adults. The sample was adequately divided into 50% males and 50% females. The 100 couples were selected through proper recruitment approach in a Southwestern area of United States. The recruitment was done through proper advertisements in websites, and through flyers at gyms, coffee shops, and local health clubs. Questionnaires were given to the couples and a duration of 60 – 65 minutes were given to them to complete the survey. The data was collected throu gh conversations between the couples regarding health and weight management. The data gathered through the conversations were assessed through a measure adapted from Hecht. However, 7- points Likert scale was also used to assess the elements of research. There are two controlled variables used in the research by the researchers; how often the partners have had conversations regarding weight management and to what extent they wanted to stay healthy and how significant was health to them (Dailey, Romo and Thompson). C- Results / Findings: The results obtained were tested through APIM. The method was used to answer the degree of interdependence between partners in couples regarding weight management. However, multi-level modeling was also used to assess the results. However, MLM were significantly